Images from the Joe Cain Procession held during Mardi Gras, March 2, 2014, in Mobile, Alabama. The parade, also known as "The People's Parade," celebrates the life of the late Joe Cain, who revived Mardi Gras in Mobile in 1867 after it was temporarily halted by the Civil War. Dean has portrayed the character since 1985. French settlers held the first Mardi Gras in 1703, making Mobile's celebration the oldest Mardi Gras in the United States.